Delhaize Parking Cup

Maximilien Roberti
Summer 2021
Niche: Event management

About this event

Delhaize Parking Cup is a collaboration between Delhaize and Decathlon. This duo joined forces to challenge their customers at the Parking Cup. The site was turned into a sports field where participants could prove themselves in five Olympic disciplines: wall climbing, golf, cycling, rowing and wheelchair basketball with the aim of achieving as many meters as possible.

A freelancer from Shadows was responsible for the on-site coordination of the event. Ranging from receiving and coordinating the suppliers, coordinating the build-up and breakdown to managing the crew.

What Shadows did

  • Event management
  • Crew coordination
  • Site build-up and breakdown

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