About this event
To urge people to correctly recycle their old fridges, Recupel incorporated a true star in their campaign: Freazy-E, a rapping fridge. Mortierbrigade, the agency behind this creative marketing, asked us to help them pull off a PR stunt to highlight the importance of this message even more. We gladly took on this challenge and coordinated this project from A-Z.
We designed a led cube on which Freazy-E performed his song for a full day to the more than 100 000 people passing by in Brussels Central station. We arranged the necessary permissions to do this, took care of all practical things to realize the idea, briefed all partners involved and together with our technical partner Edisons we ensured an impeccable execution, from nightly build-up to a swift build-off.
