De Mol door Vlaanderen

PLAY Media
Maximilien Roberti
May 2022
Flanders (BE)
Niche: Event management

About this event

De Mol is a Belgian reality game show. It was revived in 2016 (February 1) on VIER with Gilles De Coster as host. The show won the famous Rose d'Or award in 2000. The format has been licensed in 40 countries from all around the world. Players in De Mol must work together to complete various physical and mental challenges to build up a prize for the winner. One of them, however, is "De Mol", a double agent hired by the producers to sabotage the efforts of the group. The quiz at the end of each episode tests players' knowledge of De Mol, and determines by lowest score (or slowest time, in the event of a tie) who is eliminated from the game.

Shadows was asked by SBS to coordinate a brand activation across Flanders, created to make people vote for their ‘Mol’. To do so, a freelancer with BE-license drove one massive De Mol branded trailer with a dito branded BMW X7, set up the trailer for the activation, coordinated the hosts and kept trailer and car in mint condition.

What Shadows did

  • Brand activation
  • Crew management
  • Logistics

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