Continental Cycling Heroes Tour

Golazo Brands Belgium
Dario De Braeckeleer
Summer 2018
Niche: Event management

About this event

The Continental Cycling Heroes Tour is a series of premium cycling events inspired by the (ex) cyclists Museeuw, Van Avermaet, Merckx, Gilbert & Nys. The cycling tours explore the favorite routes of these champions and give participants the chance to ride through some of the most beautiful and diverse regions of Belgium. These events are organized by Golazo and Sportizon in cooperation with Continental.

For the Greg Van Avermaet Tour (May 2nd) and the Eddy Merckx Tour (June 24th), Shadows was asked to help with the build-up and coordinate the event on site.

What Shadows did

  • Event coordination

  • Crew management

  • Brand activation

  • Build-up/breakdown coordination

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