Coca-Cola x-mas Truck

Dario De Braeckeleer
December 2017
Niche: Event management
Refs Coca Cola

About this event

In the last month of 2017, the famous Coca-Cola Christmas truck toured around Belgium, making stops in 30 different towns. The central concept of this brand activation – which was coordinated by Mojuice – was spreading the love. Visitors could project their own message on the side of the truck.

For several brand activations we did the technical event support. Some of the tasks included programming the iPads and LED-screens and operating the technical installations.

What Shadows did

  • Event management

  • Technical support

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