About this event
The Baloise 10 Miles has been Belgium’s largest running event for 37 years with 2023 breaking all the records by welcoming 37 500 runners. The unique route takes you on a sightseeing tour of Antwerp, passing by the Kennedy Tunnel, Palace of Justice, Scheldekaaien, the Grote Markt and Meir. Runners receive extra support from the throngs of spectators on the so-called cheering lanes, backed-up by a DJ and cheerleaders.
Shadows assisted Sportizon with logistics, event management and production. Spread accross different locations, we coordinated the complete build-up and build-off of the company village, were responsible for the cheering lanes at Sportoase and Meir and guided a brand activation for AA Drinks.